The UFC Ranks Second Among Facebook Followers

by Alex on July 12, 2010

Mixed martial arts (MMA) might not be a major-league sport yet among the general populace, but the Ultimate Fighting Championship (UFC) outstrips most big sports in capturing the loyalty of the Facebook generation.

The UFC has a bigger online footprint than most sports organizations.  Social Media consultant Amy Martin sees The NBA and The UFC as leaders in using the Internet to connect with fans.  “It’s as simple as enabling humans to connect with humans,” says Martin

“Humans don’t connect with logos,” comments Martin, a former director of digital media and research for the Phoenix Suns.

Here is a look at the number of fans for the official Facebook pages of several sports entities:

Sports entity Facebook followers
NBA 3,180,826
UFC 2,269,450
Vancouver 2010 Olympics 1,209,379
WWE 757,845
NASCAR 702,701
NHL 574,112
NFL 508,906
WNBA 283,779
Women’s Tennis Association 223,986
Penn State football 170,737
English Premier League 156,706
PGA Tour 137,406
ATP tennis 136,653
MLB 105,495
NHRA drag racing 91,650

Mixed martial arts remains far behind pro football, baseball, basketball or even hockey in total audience. But using social media can strengthen fans’ feelings of loyalty.

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